In 2023, I co-led a full rebrand for Factory Farming Awareness Coalition that resulted in a complete new brand identity, including a new logo, updated messaging, and a fresh name. The results more accurately represent the organization and its personality. The detailed guidelines we provided have empowered New Roots Institute to reach their core audiences in more meaningful ways and to ensure consistent communication into the future.

• Research and discovery

• Facilitation of a 3-day brand strategy workshop

• Brand strategy

• Brand identity // logo design

• Full brand guidelines